SEMIOTICS

Questions: 

(1)    Provide examples of signifiers, signifieds, and connotations
(2)   What does “coded” meaning mean?

Answers:

1. Signifier: A P P L E S

2. Signifieds: 

3. Connotation: Sweet and healthy



From Dr Chris Woo's Lecture notes, codes are "set of rules agreed upon by a community". He mentioned that with the absence of rules, we cannot interpret things without study cultural code. 



References: 

Dr Chris Woo's Lecture notes